Elsa Guerrero is vice president of marketing of DMB Realty Network (DMBRN), an international sales and marketing company providing solutions in the luxury residential real estate industry.
Elsa brings more than 20 years in marketing and business development to DMBRN, with experience in business-to- business and business-to-consumer strategies in industries such as real estate development, advertising, architecture, construction, manufacturing and media. Elsa’s areas of expertise include all aspects of marketing strategy, marketing communications and sales planning and execution from top-level concept and visioning to implementation. For more than a decade, her professional focus has been strategic planning, product development, product launch and market entry.
Experienced working nationally and internationally, Elsa has created successful marketing and sales programs to grow businesses throughout the United States and Mexico. In addition to her work in marketing and business development, her portfolio of tactical experience features a mix of everything from marketing communications through traditional and digital media, brand management and product management.
Elsa began her marketing career with Kitchell Mexico, where she fulfilled marketing initiatives while the U.S.-based contractor was entering the Mexican market. In the years that followed, she held various marketing management roles at companies such as Sto Corp., Gensler Architecture and AdobeAir, Inc. Then, at AmberAlert.com, Elsa served as vice president of sales and marketing, introducing a child safety product and developing and executing a successful national awareness campaign. She began working with the DMBRN team in 2010.
